There's a reason why broken link building is one of the hottest topics amongst SEO enthusiasts today. This link building strategy is not only reliable and effective, but it’s also a white-hat strategy that should be included in any link...

Are you looking to improve the SEO of your website, but aren’t really sure where to start? Did you start to implement some SEO years ago, but now it’s a bit outdated? It might be time to undergo an SEO...

Standing out online amongst the competition is a difficult task these days with the number of businesses that have an online presence. This challenge is especially pronounced for small businesses that have fewer resources at their disposal. There are some...

We all know that content is king when it comes to SEO.  However, there are some exceptions to this. For example, copying content from a competitor's website will do your website no favours. This is known as duplicate content.  Duplicate...

Disavowing bad backlinks is an essential activity for marketers looking to maintain their website’s positioning on Google. Having quality backlinks on a website is a telltale sign of a healthy website with strong SEO and a good domain score. But...

When you are creating content for your website, it is important to be mindful of not having duplicate content. Duplicate content is where the same or substantially similar content is found on two or more URL addresses. Having duplicate content...

For those looking to boost or rejuvenate their digital presence, partnering with a digital agency can be an attractive option. After all, search engine optimisation (SEO) is a complicated and time-consuming process. But with there being so many SEO and...

In the digital world we live in, creating a Google My Business account is a must for all marketers. Google My Business accounts offer companies the opportunity to create a business listing that will appear on Google. These listings can...

Online reviews can make or break a small business. It doesn’t just help your reputation, it can also help your SEO. Moz even estimates reviews make up 10% of the criteria for how Google displays search results. So reviews are...

When you’re considering what digital marketing strategy to take for your business, it’s tempting to focus all your energy on one area.  If you’re going with that strategy - what area should you focus on? Two of the more valuable...