How to run a seamless BFCM campaign

It’s every shopper’s favourite time of year and, for many small businesses, one of the most stressful. Discounts are huge, days are long and promotions can feel overwhelming. But with the right approach, you can turn this chaotic weekend into a smart growth opportunity for your brand.

Here’s how to run a seamless BFCM campaign, get the most from your digital marketing Brisbane, and make your brand stand out.

Emails That Don’t Get Ignored

Sending generic BFCM emails won’t cut it. Your messages need to feel personal, exciting, and urgent.

Build Anticipation

Send a “Save the Date” email 1–2 weeks before BFCM. Tease deals with countdown timers or “Guess the discount” games to get customers excited.

Segment and Personalise

Show customers offers based on their past purchases or preferences. Dynamic content ensures every email feels tailor-made.

VIP Early Access

Reward your best customers with 24–48 hours of exclusive access. Private links or password-protected pages make them feel special and drive early sales.

Time-Limited Offers

Countdowns, flash sales and tiered discounts create urgency and encourage customers to act fast.

Ads That Actually Convert

Your ads should do more than look good. They need to work smart and guide customers from scroll to sale.

Smart Budgets and Bidding

Competition pushes costs up, so plan for it. Increase budgets strategically and consider boosting spend during peak hours.

Use Automation Tools

Platforms like Meta Advantage+ and Google Performance Max optimise campaigns for conversions. They save time, reduce guesswork, and often outperform manual setups during high-pressure sale periods.

Copy That Creates Urgency

“Black Friday Deals” is table stakes. Add countdowns, flash-sale alerts and limited-time extensions to drive action.

Precision Targeting

Seasonal keywords, negative keywords and retargeting help you reach high-intent shoppers without wasting spend.

Seamless Landing Pages

Fast, mobile-friendly pages with clear deals and bold CTAs make it easy for customers to convert.

Lead Generation

Capture VIP early access sign-ups or freebies before the weekend and nurture them with personalised reminders.

Graphics That Sell Without Saying a Word

Visuals carry a lot of the weight during BFCM. Great graphics guide attention, create urgency, and convert shoppers.

Consistency Builds Trust

Use your brand colours, fonts and style across email, social and website visuals so customers instantly recognise your brand.

Bold Design Drives Action

High-contrast colours, large typography, badges and countdowns grab attention and create FOMO.

Mobile Optimisation

Most shoppers are on mobile, so visuals should be clean, legible and easy to digest.

Clear Discount Messaging

Make your offer the hero. Prominent tags, price highlights and loyalty incentives communicate value quickly.

Tailor By Channel

Adjust layouts and animation for emails, social feeds or website banners without losing your brand’s signature look.

Social Media That Feels Human

BFCM isn’t just about posting more. It’s about standing out, connecting with your audience, and creating excitement.

Trend-Savvy, Creative Content

Follow trends that resonate with your audience but put your own spin on them. Think beyond the usual sale posts and make your content feel fresh and shareable.

Respect Your Audience

Reward loyalty with timely offers without flooding feeds with constant promotions.

Cut Through the Noise

Short, behind-the-scenes videos or lofi content can stop scrollers in their tracks and give your brand personality.

Real-Time FOMO

Share live updates of your team packing orders, prepping promotions, or celebrating sales spikes. Authenticity drives urgency and conversions.

Bottom Line

Black Friday and Cyber Monday can feel chaotic, but with strategy, planning, and execution, they can become a record-breaking weekend. From personalised emails and smart ads to compelling visuals and human-focused social content, every element should work together to convert attention into sales.

If you want expert support for your BFCM campaigns, our team can handle the strategy, creatives, and execution so you can focus on growth without the stress. including facebook marketing brisbane.