Pre Wedding Party

Client Start Date 10 May 2024

Section Title

With the monthly budget we’ve had for the past year and a half ($700), we’ve been using most of our ad spend on Search campaigns that target relevant yacht-related keywords, to drive users who have interest in yacht acquisition/ brokerage to the website.

Section Title

With the monthly budget we’ve had for the past year and a half ($700), we’ve been using most of our ad spend on Search campaigns that target relevant yacht-related keywords, to drive users who have interest in yacht acquisition/ brokerage to the website.

2022 Review

Main Takeaways

  1. Average Cost-per-lead in 2022: $89.78
  2. Search Ad Engagement: 9.34% CTR
  3. Display Ad Engagement: 1.34% CTR

1st April 2022 – 31st December 2022
Ad Spend: $6,554.04

Engagement Metrics:
Total Clicks: 13,853
Total Impressions/ Users Reached: 213,855
CTR: 6.48%
Average Cost-per-click: $0.47

Leads:
Conversions – Phone Calls: 40
Conversions – Form Submissions: 19
Conversions – Email Link Clicks: 14
Conversion – Yacht Searches: wasn’t tracking in 2022

Total Conversions: 73

INDIVIDUAL CAMPAIGN PERFORMANCE

Patch - Search - Brand/ Yacht Terms

Ad Spend:$5,589.09

Ad Spend:$5,589.09

Ad Spend:$5,589.09

Ad Spend:$5,589.09

Patch - Standard Display

Ad Spend:$5,589.09

Ad Spend:$5,589.09

Ad Spend:$5,589.09

Ad Spend:$5,589.09

Patch eSpace

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      Weekday Hire

      • Micro Studio Hire (2 hours) – $100
      • Half Day Studio Hire (4 hours) – $150
      • Full Day Studio Hire (7 Hours) – $250

      Weekend Hire

      • Micro Studio Hire (2 hours) – $300
      • Half Day Studio Hire (4 hours) – $450
      • Full Day Studio Hire (7 Hours) – $550

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