DFS is the world traveler’s preferred destination for luxurious shopping, offering a curated selection of premium goods and exclusive experiences across its global locations.
How We Helped
The Objective
The objective of this project was to enhance DFS’s digital presence and engagement through impactful videography, professional photography and a data-driven social media management strategy.
To elevate DFS's global brand presence, we focused on creating striking content that resonated with their target audience of luxury travelers.
Through high-quality videography and photography, we showcased DFS's exclusive products, premium experiences and curated collections in a way that communicated the brand’s sophistication and elegance. Each visual piece was meticulously crafted to highlight the luxury lifestyle DFS offers, providing an authentic and aspirational experience for their customers.
Results
Social Media Management
Alongside our visual content, we implemented a comprehensive social media strategy that helped drive engagement and expand DFS’s reach across key platforms.
By utilising data-driven tactics, we enhanced their Instagram and Facebook presence with organic content and paid campaigns, resulting in a 123% increase in organic Instagram reach and 172% increase in 3-second Facebook video views. These efforts not only increased engagement but also fostered a deeper connection with DFS’s audience of discerning shoppers, positioning them as the go-to destination for luxury goods and experiences.
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