Driftwood Social, nestled within the luxury Vibe Hotel Gold Coast, is a premium poolside venue offering an exceptional experience with stunning views of the Nerang River.
With Miami-inspired design and a focus on impeccable service, Driftwood Social delivers an unmatched Gold Coast experience for both locals and visitors.
How We Helped
The Objective
Driftwood Social worked on its establishment as the premier luxury poolside destination on the Gold Coast, enhancing visibility and engaging a luxury audience.
The goal was to elevate the venue's brand presence, nature meaningful connections with both locals and visitors and ensure its status as the first-choice location for those seeking a sophisticated and memorable Gold Coast experience.
For Driftwood Social, we captured the essence of their luxurious, poolside venue with vibrant, high-quality videography and photography that showcased the venue’s Miami-inspired design, their food and drink offerings, and stunning views of the Nerang River.
By crafting content that highlighted the ambiance, impeccable service and unique experience Driftwood Social offers, we helped position it as the premier destination for locals and visitors seeking a sophisticated and memorable Gold Coast experience.
Results
Social Media Management
To complement the visual content, we implemented a strategic social media approach that enhanced Driftwood Social’s digital presence and engagement.
By leveraging both organic content and targeted paid campaigns, we increased their reach significantly, achieving a 9X increase in organic Instagram reach and a 40X increase in Instagram click-throughs. With a sharp focus on growing their digital audience, we drove impactful engagement and secured 30X more Meta leads, reinforcing Driftwood Social as the go-to luxury poolside venue on the Gold Coast.
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