John Steel Tailor is a premium bespoke tailoring service, offering luxury, custom-made suits for men.
How We Helped
The Objective
John Steel sought to elevate its digital presence and connect meaningfully with its audience of male professionals.
The goal was to build on the brand’s foundations of quality and craftsmanship, fostering building trust and awareness while positioning it as a leader in bespoke tailoring. Patch Agency worked alongside John Steel to amplify their reach and ensure their vision was brought to life in the digital space through holistic service delivery.
John Steel's premium tailoring service sought to create content that reflected the brand’s craftsmanship.
Through bespoke videography and photography, we highlighted the artistry behind each custom suit, focusing on the luxurious fabrics, precise tailoring and the bespoke customer experience. We also created thought leadership and opinion content leading to multiple viral videos.
Results
Social Media Management
In tandem with our visual content, we implemented a tailored social media strategy that amplified John Steel’s digital presence.
Through both organic content and paid ads, we strategically showcased their bespoke suits, positioned thought leadership content and engaged a highly targeted audience of professionals. Over the course of 90 days, we achieved a 220% growth in followers, 3x industry-average engagement and 813K impressions, building trust and positioning John Steel as a leader in the men’s tailoring industry.
The combination of strong imagery and expert social media management helped elevate the brand’s reputation, expanding its reach and deepening connections with its audience.
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