StoneSet is Australia’s leading provider of resin-bound permeable paving solutions, offering durable, eco-friendly, and visually appealing surfaces for residential and commercial projects.
Founded in 2008 by siblings Andy and Tori Newton, StoneSet combines Australian craftsmanship with innovative products to deliver practical, time-saving solutions that enhance outdoor spaces while supporting sustainability.
HOW WE HELPED
The Objective
StoneSet partnered with Patch Agency to strengthen its online presence and drive measurable results across multiple digital channels.
The goal was to increase qualified leads through the website and boost eCommerce sales of their DIY kits by leveraging a tailored mix of Google Ads, Meta Ads, and organic social media marketing.
StoneSet harnessed the power of Meta Ads to reach customers looking for premium paving and landscaping solutions.
Over a 6-month period, our campaigns delivered 241 purchases and generated a total purchase conversion value of $147,547.50. With a strong ROAS of 5.33, the strategy proved highly effective in driving both sales and brand growth.
Results
Google Advertising
StoneSet maximised the impact of Google Ads to capture high-intent customers and drive measurable growth.
Over a 6-month period, campaigns delivered a 28.38% increase in revenue, reaching $189,284.04, while achieving an outstanding ROAS of 8.36, up by 9.43%. This strong performance reinforced Google Ads as a powerful channel for both brand visibility and sales growth.
Results
Social Media Management
StoneSet partnered with Patch and leveraged the power of social media to strengthen its presence across Instagram and Facebook.
Through consistent posting and tailored content, the brand gained 950 new Instagram followers and increased reach by 52,987, with engagement climbing by 280 interactions.
On Facebook, the strategy drove even stronger results, with 50,906 more interactions, a reach increase of 764,013, and over 1 million additional impressions. With 424 new followers joining the community, StoneSet’s social channels continue to grow as powerful drivers of visibility and audience engagement.
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