70% of Australian shoppers have at least one Google touchpoint before purchase.
Google Ads reach 90% of internet users worldwide, offering you an unparalleled opportunity to drive targeted traffic.
Google holds a 93.51% share of the global search engine market, underscoring its dominance and the potential reach of its advertising platform.
WHAT, WHY, HOW
From search ads that dominate the top of Google’s results page to eye-catching display campaigns across millions of websites, Google Ads ensure your brand is seen where it matters most.
Google Ads is a powerful online advertising platform that connects your business to potential customers right when they’re searching for your products or services.
With precise targeting options, measurable results and the ability to adjust campaigns in real-time, it’s a dynamic tool designed to amplify your reach, boost website traffic and drive meaningful conversions.
WHAT, WHY, HOW
Google Ads puts your brand front and center, reaching potential customers at the moment they’re most likely to take action.
When customers are actively searching for solutions, your business needs to be right there. With Google’s dominance in search, it offers a unique opportunity to target users based on intent, helping you capture the attention of those who are already looking for what you offer.
With the right strategy, Google Ads can drive traffic, boost conversions and fuel sustainable growth for your business.
WHAT, WHY, HOW
At Patch Agency, we craft strategic campaigns that cut through the competition and deliver results.
Whether you’re looking to drive leads, enhance visibility or dominate your niche, we blend data-driven insights with creative expertise to design Google Ads campaigns that exceed your business goals. Trust us to position your brand where it matters, converting clicks into customers and ensuring every dollar spent works hard for your success.
Types of ads we manage: Search Ads, Display Ads, Remarketing Ads, Shopping Ads and Video Ads.
Take our lifestyle client who had $145,000 conversion value and 41.28 ROAS over 30 days.
We craft ad copy and visuals designed to capture attention and drive action, tailored to align with what your audience is searching for.
Our account frameworks are designed for precision, ensuring your campaigns are streamlined, scalable and strategically optimised for maximum ROI.
By combining advanced keyword strategies with intent-driven audience targeting, we position your brand exactly where your customers are looking.
We implement remarketing strategies that bring back potential customers who’ve engaged with your brand, keeping you front of mind throughout their journey.
Our data-driven approach ensures every dollar is strategically distributed across Search, Display and YouTube, delivering exceptional results while maximising efficiency.
As a proud Google Partner, Patch Agency brings unparalleled expertise to your advertising campaigns. This exclusive accreditation means we’re recognised for our proficiency in managing high-performing Google Ads campaigns, delivering exceptional results and staying ahead of industry trends.
With direct access to Google’s insights, tools and support, we’re uniquely equipped to craft strategies that maximise your ROI and keep your brand at the forefront of the digital landscape.
As a Top 3% Google Partner in Australia, we create high-performing campaigns that boost visibility and drive conversions across all ad types.
We integrate Google Ads with your broader marketing strategy, aligning with SEO, social media and web design for a consistent, high-impact approach.
We provide detailed, data-driven reports to track your campaign performance and ensure every dollar spent delivers measurable results.
Leverage the capability of a trusted Google Partner to elevate your results today.
Google Ads Management involves creating, optimising and overseeing Google Ads campaigns to improve online visibility, attract more customers and drive conversions. It includes selecting the right keywords, targeting the correct audience, creating compelling ads and continuously refining campaigns to ensure optimal performance.
Google Ads Management is crucial for businesses to connect with their target audience, enhance brand visibility, drive traffic to their websites and increase conversions. A well-managed campaign helps you reach potential customers at the exact moment they are searching for your product or service, ensuring your advertising budget is spent effectively.
The cost of Google Ads Management can vary based on campaign size, competition and the level of service you require. Typically, businesses will pay a monthly management fee (which varies depending on the agency or consultant) plus the ad spend itself. Ad spend can range from a few hundred to several thousand dollars per month, depending on the scale of your campaigns.
Success is measured through various metrics, including click-through rates (CTR), conversion rates, cost per click (CPC), return on ad spend (ROAS) and overall sales. A successful campaign will achieve your goals, whether it’s generating leads, increasing website traffic or driving sales and will provide you with tangible results that justify the ad spend.
Managing Google Ads can be time-consuming and complex, especially for businesses without in-house expertise. While DIY management is possible, hiring a professional Google Ads management company or consultant can save time, improve performance and prevent costly mistakes. Experts ensure your campaigns are set up correctly and optimised for maximum ROI.
Results from Google Ads can be seen relatively quickly. Initial data often comes in within the first few weeks. However, optimising campaigns for maximum performance can take a few months, depending on factors such as competition and your ad budget. Continuous refinement and adjustments help improve results over time.
Choosing the right keywords involves researching terms that are highly relevant to your products or services. The goal is to find keywords with sufficient search volume but low enough competition to allow you to bid efficiently. A mix of short-tail and long-tail keywords can help target a broad and specific audience. Ongoing keyword refinement is also necessary to stay ahead of trends.
Google Ads are paid advertisements that appear at the top of search engine results, while organic search results are unpaid listings ranked by Google’s algorithm. Google Ads allow for targeted, immediate visibility, whereas organic search results are earned through SEO efforts and typically take longer to achieve. Ads are ideal for quick results, while organic results build long-term brand credibility.
Yes, Google Ads is flexible and scalable, making it suitable for businesses of all sizes—from small startups to large enterprises. Campaigns can be customised to fit any budget and strategies can be adjusted to align with your specific business goals, whether you’re just starting out or aiming for long-term growth.
Patch Agency specialises in all types of Google Ads campaigns, including search ads, display ads, remarketing ads, shopping ads and video ads. Whether you’re looking to increase website traffic, promote a product or re-engage past customers, we tailor our campaigns to meet your unique needs and drive measurable results.
Yes, Google Ads provides robust tracking and reporting tools that allow you to monitor campaign performance in real-time. Key metrics such as CTR, conversion rates and cost-per-acquisition (CPA) help you understand how well your ads are performing and where improvements can be made.
If your Google Ads campaign isn’t delivering the expected results, it’s important to analyze the data to identify the issue. It could be related to targeting, ad copy, bidding strategy or keyword selection. Patch Agency’s team will perform a comprehensive audit, optimise the campaign and implement adjustments to improve performance and ensure better ROI.
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