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Web Design 101
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How often do you hear the phrase ‘Google it’ in a day, or how often do you turn to the internet to answer your questions, big and small? In the digital age, it is essential for businesses to have a...
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What is backlinking?
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If you’re starting to learn about search engine optimisation (SEO), you’re inevitably going to hear about the term ‘backlinking’.  But what is backlinking, how can it help your SEO efforts, how do you do backlinking and should you do backlinking? ...
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Google Ads vs Facebook Ads
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Are you looking to advertise your small business? Don’t know where to start?  When you’re looking to undertake digital marketing, you’ll often come across the phrase ‘paid per click’ (PPC). As the name suggests, this is advertising where you pay...
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Which Social Media Platform Is Best for Your Business
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When starting out on social media it is important to start small with one platform and dominate your niche on that platform first. If you spread your resources too thin across multiple platforms, you risk not performing well at any...
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Social Media Management 101
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Managing social media accounts is, like any creative pursuit, simultaneously straight-forward for the beginner and delicately complex for the more advanced curator. Social media marketing is even more nuanced the further down the rabbit hole you go.  Apart from just...
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PPC 101: A Beginners Guide to PPC Marketing
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Are you new to PPC? Are you a business who has hired someone to do PPC and not exactly sure what it is? When you’re starting out, PPC can sometimes be overwhelming.  First, it helps to understand exactly what PPC...
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SEO 101 – An Introduction
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Do you want to learn about SEO? Hired someone to do the work for you and not sure what it is? First, you need to understand what SEO is, how it works and why it is important. What is SEO?...
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