A Step-by-Step guide

Step 1: Claim and Verify Your GMB Listing

Before optimisation begins, claiming and verifying your business is non-negotiable. Ensure the following is accurate:

• Business name (must match your real-world branding)
• Address (Name, Address, Postcode consistency across web listings is critical)
• Phone number
• Business category
• Website URL

Pro Tip: Use a Brisbane-based number to enhance local relevance, which is highly favoured by Google’s algorithms.

Step 2: Optimise Business Categories and Attributes

Choosing the right primary category and adding multiple relevant secondary categories helps Google match your business with specific search queries. For example:

• A digital agency should choose: “Internet Marketing Service” or “Marketing Consultant”.
• A plumber might use: “Emergency Plumber”, “Pipe Repair”, and “Gas Fitter”.

Enhance this by enabling attributes like:

• Women-led
• Online appointments
• Wheelchair accessibility

These attributes build trust and influence click-through rates.

Step 3: Write a Keyword-Rich Business Description

Google allows 750 characters for your business description. Make every word count. Incorporate your core services like SEO Services Brisbane and Digital Marketing Services in Brisbane, but keep it natural. Example:

“Patch Agency is a leading provider of SEO services in Brisbane, specialising in targeted digital marketing strategies that drive measurable results. From search engine optimisation to performance-driven content, we help Brisbane companies dominate online.”

Step 4: Leverage Local Posts for SEO and Engagement

GMB Posts allow you to share updates, offers, and events—each one a micro-content opportunity. Use these weekly to promote:

• New blog posts
• Seasonal promotions
• Customer testimonials
• Awards and milestones

Include keywords like Digital Marketing Services Brisbane in your titles and body text to increase relevance and reach.

Example:

“🚀 Maximise Your Online Visibility with Our Expert SEO Services Brisbane Team. Learn how Patch Agency helps local brands lead the digital race.”

Step 5: Add and Geotag High-Quality Photos

Photos with geo-tagging (embedding location data) help improve your local SEO signal. Upload regularly and include:

• Office interiors and exteriors
• Team photos
• Project visuals
• Event participation

Google rewards active profiles. Businesses with photos receive 42% more requests for directions and 35% more click-throughs to websites.

Step 6: Focus on Google Reviews and Reputation Management

Encourage reviews from real customers, and respond to every single one—positive or negative. Integrate a review generation strategy into your CRM or post-purchase emails.

Tips:

• Ask for reviews via SMS or email
• Include GMB review links in newsletters
• Respond with gratitude and specifics (“Thank you for trusting our Brisbane SEO services…”)

The quantity, quality, and frequency of reviews directly influence your local ranking.

Step 7: Monitor GMB Insights and Adjust Strategy

Use GMB Insights to track how people interact with your listing:

• Where are customers finding you?
• What actions are they taking?
• Which photos or posts drive the most engagement?

Use this data to refine your approach monthly. For example, if more users are clicking “Call” after viewing a post about your Digital Marketing Services Brisbane, it’s a sign to create more similar content.

Step 8: Build Location Pages and Link Them to GMB

Link your GMB listing to a dedicated Brisbane location page on your website. Ensure the content on that page includes:

• NAP details matching the GMB profile
• Embedded Google Map
• Service area specifics
• Case studies or testimonials from Brisbane clients

Google appreciates when your on-site SEO strategy aligns with your GMB optimisation. This approach boosts your Local Pack visibility substantially.

Step 9: Embed Google Reviews on Your Website

Use widgets or manual embeds to feature your GMB reviews on your website’s homepage or service pages. This:

• Increases trust
• Encourages conversions
• Improves on-page SEO through fresh, user-generated content

Patch Agency has seen direct improvements in bounce rates and time-on-page by implementing this strategy for Brisbane-based clients.

Step 10: Engage a Local SEO Partner Who Understands Brisbane

It pays to work with a Brisbane-based digital marketing agency that understands the market. At Patch Agency, we offer:

• SEO services Brisbane tailored to local search trends
• Full-scale digital marketing strategies that integrate GMB optimisation
• Transparent analytics reporting so you can measure what matters

With a customised approach, you can dominate local rankings in 2025 and beyond.

Conclusion: GMB is Your Local SEO Game Changer

Optimising your Google My Business profile is one of the most powerful tools for increasing your visibility, credibility, and revenue in Brisbane’s competitive market. When paired with expert Digital Marketing Services in Brisbane, the results speak for themselves.

At Patch Agency, we empower Brisbane businesses to lead locally and thrive globally with data-driven GMB optimisation and SEO services that convert.

Get in touch with Patch Agency today to future-proof your local visibility and lead generation strategy.