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What you should include in your SEO clean-up strategy
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Are you looking to improve the SEO of your website, but aren’t really sure where to start? Did you start to implement some SEO years ago, but now it’s a bit outdated? It might be time to undergo an SEO...
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How to use PPC to get more customers
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Are you looking to get more customers to visit your small business’ website? An effective way of doing this is through pay-per-click advertising, otherwise known as PPC. As the name implies, this is a form of digital marketing which charges...
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Free Google Tools Your Small Business Can Use
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Standing out online amongst the competition is a difficult task these days with the number of businesses that have an online presence. This challenge is especially pronounced for small businesses that have fewer resources at their disposal. There are some...
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How to Optimise for Voice Search
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With the rise of voice assistants like Siri, Alexa and Google, voice search volumes are increasing significantly. What started off as a novelty has now become the norm, with voice search offering speed and convenience. Well, what sets voice search...
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What is duplicate content and how does it impact your SEO
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We all know that content is king when it comes to SEO.  However, there are some exceptions to this. For example, copying content from a competitor's website will do your website no favours. This is known as duplicate content.  Duplicate...
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How to Disavow Backlinks
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Disavowing bad backlinks is an essential activity for marketers looking to maintain their website’s positioning on Google. Having quality backlinks on a website is a telltale sign of a healthy website with strong SEO and a good domain score. But...
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Social Media or Digital Marketing: what is the difference?
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In the world of online advertising, there are multiple sites and publishers all vying for your marketing dollars. And knowing exactly where to allocate your money so that it provides maximum impact for each dollar spent can be more art...
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How Duplicate Content Can Impact Your Website’s Performance
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When you are creating content for your website, it is important to be mindful of not having duplicate content. Duplicate content is where the same or substantially similar content is found on two or more URL addresses. Having duplicate content...
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Red Flags When Looking For An SEO Agency
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For those looking to boost or rejuvenate their digital presence, partnering with a digital agency can be an attractive option. After all, search engine optimisation (SEO) is a complicated and time-consuming process. But with there being so many SEO and...
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Everything You Need to Know About Google My Business
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In the digital world we live in, creating a Google My Business account is a must for all marketers. Google My Business accounts offer companies the opportunity to create a business listing that will appear on Google. These listings can...
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